2025
SUNCREST Pet Sunscreen Series - Multilingual EDM Design
EDM design featuring playful pet imagery and multilingual content for global audience engagement
| My Role | ｜Visual Designer, Copywriting |
| Client | ｜CAMPET Taiwan |
| Tools | ｜Figma |
Overview
This project features the 2025 CAMPET Outdoor Pet Gear EDM design, creating trilingual promotional materials tailored to the US/international, Taiwan, and Japan markets. The aim is to elevate brand influence and effectively reach pet outdoor gear consumers across regions through multilingual communication.
Objectives
Brand Image Building
Build an appealing brand image that communicates product value clearly.
Market Clarity
Ensure product information is clear and accessible in every market.
Localized Design
Use localized multilingual design to deepen engagement and resonance.
Design Approach & Strategy
This project adopts unified branding visuals and colors, while the copy structure and message hierarchy are adjusted for each region. The English version focuses on functional and rational messaging, the Chinese version highlights concise product advantages, and the Japanese version is designed for a delicate and reassuring experience. The design strategy integrates layout, color palette, and emotional language tailored to local shopping habits and aesthetics.
The design concept emphasizes delicate texture and comfort/safety.
Text descriptions pay attention to details and user experiences, such as “斜めジップで着脱しやすい” (“easy to put on and remove with angled zipper”), “耳にも圧力がない帽型” (“hat shape does not put pressure on ears or block vision”), and “毎日使えるおでかけ帽子” (“hat for outings usable every day”), matching familiar everyday Japanese expressions.
Visual layout leaves plenty of blank space, reflecting Japanese aesthetics of simplicity and nature, with soft color backgrounds to highlight the pet and product texture.
Highlights features such as “comfort,” “safety,” and “designed for various sizes,” emphasizing the brand’s attentive care for pets.
Creates a friendly, safe atmosphere suitable for Japanese consumers who value quality and details in their purchasing habits.
